Immediately
after passing under the Franklin Avenue bridge, we can see the remnants
of one of the largest and most famous breweries of Houston. Several
structures on the south bank of the bayou have survived from the late
nineteenth and early twentieth century when the Houston Ice and Brewing
Company operated the Magnolia Brewery at this location, and by 1903,
nearly 200,000 barrels of fine quality beer were produced annually for
thirsty Houstonians.
The Houston Ice and Brewing Association was incorporated in 1887, with
Hugh Hamilton as the president of the company, Bertrand Adoue as the
vice-president and Hyman Prince as the secretary and treasurer. The
story, however, begins much earlier and it revolves around the
company's founder Hugh Hamilton and his expertise in the ice
manufacturing business which was critical to the commercialization of
breweries and the growth of the beer industry.
Beer, historically, was a warm beverage. In the United States, the
first lager beers were produced in the early 1840's. Jonathan Wagner is
credited with making the first lager beer in North America in
Philadelphia in 1842. As spring ales, they were brewed in the winter
and allowed to ferment in the cold air of winter. Lager beer is brewed
in cool conditions with a slow acting yeast, then stored ("lagered") in
cool conditions to clear the beer of particles and flavors. Brewing
usually was a family operation and was done on a small scale. These
were craft brewers.
For industrial production, brew masters had to move away from the craft
brewing techniques. The brew masters had to exercise a high degree of
control over the temperature of the beer so they could brew the beer
all during the year, not just in the cooler months. Many brewers used
natural ice in their operations. Ice was cut in the winter from frozen
streams and lakes in the north and stored in sawdust insulated
containers until it was needed. However, the year round production of
lager beer required a level of ice production that could not be
maintained through ice harvesting alone.
In 1859, Ferdinand Carre patented in France an absorption process for
making artificial ice, as they called it. The Carre process got a boost
in Texas during the Civil War when the supply of natural ice from the
north cut off. Daniel Livingston Holden installed a Carre machine in
San Antonio during the war and improved his the Carre machine to
produce clear ice while using distilled water. In 1873, David Boyle
established the first ammonia compression plant for making artificial
ice in Jefferson, Texas. These early attempts at refrigeration systems
involved a labor intensive method with a series of 10 x 14 foot plates
immersed in water with an ammonia refrigerant. An alternate method was
the can ice system which required distilled water to prevent bubbles,
but it was simple and less labor intensive. It made ice in 300 pounds
cans. The use of ammonia, though, in the production of artificial ice
was troublesome and dangerous.
At the Centennial Exhibition in Philadelphia in August, 1876, there was
a major breakthrough in the technology of making artificial ice. Raoul
Pictet, an inventor from Geneva, Swizterland, exhibited his new ice
making machine. Pictet's machine differed from the more common
liquifaction process using ammonia. His ice machine employed a
vaporization and expansion process using the less expensive and less
hazardous fluid of anhydrous sulphurous acid. The Pictet ice machine
itself was quite compact, consisting of a 6-1/2 foot long cylindrical,
tubular copper boiler with a diameter of 14 inches that was submerged
in a steel vat. The Pictet process, with an 8 horsepower engine, could
manufacture 550 pounds of artificial ice in an hour. With that kind of
productivity, the demand for the manufacture of artificial ice and cold
air for refrigerating rooms and for breweries skyrocketed.
Refrigeration began to be commercialized and breweries became the
largest users of the new refrigeration technology. By the end of the
decade, the modern era of beer brewing had begun in the United States
with the support of the industrial advances in commercial
refrigeration, automatic bottling machines, pasteurization and railroad
distribution. There were over 2,500 breweries in the United States by
the late 1870's, producing about 10 million barrels of beer per year
(at 31 gallons per barrel).
The story of breweries in Houston began in the early 1850's with German
immigrants Peter Gabel and Henry Schulte who partnered to open a
brewery on Preston Avenue at Caroline Street. Shortly thereafter, Henry
Schulte opened his own brewery on the banks of Buffalo Bayou at San
Jacinto Street and Commerce Avenue. The Floeck family operated a
brewery on their tract near Jackson Street. Each of these breweries
were family owned craft breweries and probably produced modest
quantities of beer in season. They operated on a small scale up to and
through the Civil War, and into the 1870's as well.
By 1877, there were three breweries in Houston. Frederick Hahn had a
brewery at the corner of Crockett Street and Beach Street where he also
resided (on the banks of White Oak Bayou, four blocks east of Houston
Avenue). Gerhard Schulte had taken over the operation of his brother's
brewery about 1874 at the same location on San Jacinto Street. John
Wagner and Charles Hermann were proprietors of Gabel's brewery on
Preston Avenue.
At this same time, the other component necessary for commercial brewing
was beginning to appear in Houston. Elisha Hall and R. R. Everett
established the Houston Ice Manufacturing Company. The ice house, or
manufacturing facility, was located on the north side of Buffalo Bayou,
near the City Water Works. Their retail office was on the south
side of Prairie Ave between Main Street and Fannin Street.
Within two years, there was a significant expansion of the ice business
in Houston. Elisha Hall brought C. C. Wiggin and B. C. Simpson into the
Houston Ice Company and expanded the manufacturing of artificial ice at
their plant located near Wiggin and Simpson's Phoenix Iron Works where
the expertise for making the boilers and vessels necessary for the ice
production process was available.
In addition to the Houston Ice Company, Leigh Hutchins & Company
operated the Pictet Ice Company, bringing the advanced ice making
technology invented by Raoul Pictet to Houston in 1879. The Pictet
plant was located on the south side of Washington Avenue between 5th
and 6th Streets. Hyman Prince established an ice company as well,
although he was probably a dealer rather than a manufacturer of ice.
Prince's office was on the south side of Preston Ave between Main
Street and Fannin Street.
The increased availability of ice and refrigeration had its effect on
the breweries of Houston, too. John Wagner and Charles Hermann
continued to operate the Peter Gabel Brewery on Preston Avenue as they
had in the past. They were "bottlers of beer for family use" and
proprietors of Gabel's saloon in the craft brewing tradition that had
been common for the previous three decades. But, the beer
business was changing.
Houston's other brewery, owned by Gerhard Schulte and located on
Commerce Avenue, enhanced its offerings of locally brewed beer with
beer from the W. J. Lemp Company of St. Louis, Missouri. Rail cars
refrigerated with an abundant supply of manufactured ice permitted
larger breweries in the Midwest to ship their beer to places far beyond
their own town. Regional beer distribution networks followed the
railroad connections into major cities of Texas and the South where it
was believed that the climate was too warm to produce quality lager
beer. Seizing this opportunity, in 1879, Gerhard Schulte became the
Houston agent for William J. Lemp's St. Louis lager beer.
Other regional brewers came to the Houston market, too. At this same
time, the Eberhard Anheuser Company Brewing Association of St. Louis
was represented in Houston by Henry Suess. Advertising itself as the
"Largest brewery in the West. Bottling capacity 100,000 bottles per
day," the Anheuser Company's secretary Adolphus Busch formed his first
venture to provide beer to Houstonians. Busch and his companies would
be associated with brewing in Houston from 1879 through the current day.
It was in this environment that Hugh Hamilton, the man who would be the
most significant personality in the brewing of beer in Houston, came to
town.
Hugh Hamilton was born in County Tyrone, Ireland, in July, 1852. Raised
in Glasgow, Scotland, Hamilton came to the United States at age 17 and
began working at the Cramps Shipbuilding Yards in Philadelphia. It was
there that he learned the boilermaker's trade. Hamilton went to San
Antonio, Texas initially, but in 1878, he made his way to Houston on
foot, walking from San Antonio. The 26 year old Irishman found lodging
at the Green Tree House which was operated by Mrs. Julia W. Cleary. The
boarding house's location on Preston Avenue near the Phoenix Iron Works
may have been planned or fortuitous, but it would be significant in
both his personal life and his business career.
Immediately upon settling in his new town, Hamilton bought the ice
factory owned by Wiggin & Simpson, one of the first such factories
in Texas, and rebuilt the plant to make it more efficient. His skills
as a boilermaker and pipefitter allowed him to modernize and improve
upon the ice making process so that this plant could produce five tons
of ice per day. Hamilton sold his ice for 10 cents a pound, and the
potential seemed unlimited.
In 1880, Hugh Hamilton & Company, proprietors of the Crystal Ice
Manufacturing Company, proudly advertised that they made "artificial
ice, as clear, solid and lasting as any natural ice." Hamilton had
formed his company with his friend Michael M. Mooney of San Antonio and
Emile Hoencke, a local merchant who had a groceries and provisions
store on the corner of Dallas Avenue and Smith Street. The office and
plant was located near the City Water Works on the north side of
Buffalo Bayou, and retail operations were handled from their office at
247 Preston Avenue. An ice house for the company was located at the
corner of the Houston & Texas Central Railway and 2nd Street.
The following year, Hugh Hamilton fell in love with the daughter of the
proprietress of the Green Tree House. Mary Wickham married Hugh
Hamilton at Annunciation Church in Houston on November 21, 1881. The
family grew and prospered along with the ice business. Daughter Julia
was born in October, 1882, followed by another daughter Mary in June,
1884 and son Hugh, Jr. in August, 1885. Daughter Agnes came along
in June, 1887, but Hamilton's wife Mary suffered a hemorrhage following
the birth of Agnes, and Mary Wickham Hamilton died on August 13, 1888.
After Mary's death, Hugh Hamilton married Lily Imhoff. Tragic events,
though, followed and that married ended when Lily died in childbirth on
October 16, 1896. Both mother Lily and infant daughter were buried in
Glenwood Cemetery.
During the decade of the 1880's, competition intensified in both the
ice manufacturing business and the beer business in Houston. The local
breweries expanded their business as suppliers of beers from the large
regional breweries, and de-emphasized their own local brewing. The W.
J. Lemp Western Brewery of St Louis built an establishment on the
former Gerhard Schulte property at the corner of San Jacinto Street and
Commerce Avenue. The Joseph Schlitz Company of Milwaukee
distributed beer from their agent's office 46 Franklin Ave. And, later
in the decade, the Lone Star Brewing Company of San Antonio established
an office on the northeast corner of Travis Street and Preston Avenue
and tried to break into the Houston market.
An advertisement by the W. J. Lemp Western Brewery in 1884 showed why
these local operations would not succeed in the changing beer business.
Lemp's ad promoted their St. Louis keg and bottled beer and proudly
announced that they had "a full supply of beer and lake ice." Lake ice
as a means of keeping beer cool was on the way out. The future was in
manufactured ice, and no one knew this better than Adolphus Busch as he
dreamed of a national beer business from his St. Louis brewing
operations.
Adolphus Busch established the American Brewing Association in Houston
as the agent for the Anheuser-Busch Brewing Association Budweiser
Bottled Beer by 1882. Busch, in St. Louis, was the president of the
American Brewing Association, but Isidor Japhet, a local wholesale
liquor dealer and merchant, was vice president. They built an ice
factory and cold storage facility at the corner of 2nd Street and
Railroad Street, and boasted that they had "the largest ice plant in
the south" and they sold Dixie Pale and Hackerbrau bottled beer and
American Standard keg beer. If you think that a cold beer on a hot
afternoon today is refreshing, can you imagine what a "cold" beer in
Houston in the 1880's was like? The future was cold beer, with an
emphasis on cold.
The demand for ice was not lost on Hugh Hamilton. Hamilton expanded his
ice manufacturing operations throughout the 1880's and was a principal
in Houston's two commercial ice production companies, his Crystal Ice
Manufacturing Company and the Central Ice Manufacturing Company, a
dealership operated by Hyman Prince, but the plant was managed by Hugh
Hamilton. Both of these ice companies were located on the north bank of
Buffalo Bayou along Washington Avenue between 4th Street and 6th
Street. Hamilton also began to manufacture and sell his ice making
machines. By 1886, the Crystal Ice Factory was the manufacturer of
"Hamilton's Celebrated Ice Machines" that were made to order for any
size, could be shipped anywhere in Texas and were the best and cheapest
machines in use.
In 1889, Hugh Hamilton decided to compete directly with Busch's
American Brewing Association in the cold beer market. Hamilton became
the agent for the Christian Moerlein Brewing Association of Cincinnati.
The Christian Moerlein Brewery was the most prominent brewery in
Cincinnati and it sold beer throughout the US and even internationally.
Its beer was considered to be one of the superior products on the
market and, with beer vaults located adjacent to the Crystal Ice
Factory at the corner of Washington Avenue and 4th Street, Hamilton was
in direct competition with the American Brewing Association of Adolphus
Busch a few blocks away. Hamilton advertised that he could provide "the
finest beer on the market" from supplies that were replenished daily.
Not surprisingly, many people agreed with that. Moerlein beer was
thought to be the best on the market at the time, and the brewery's
distribution system was one of the most extensive of its day. The
brewery continued to operate after the death of its founder Christian
Moerlein in 1897, but closed in 1920 with the enactment of Prohibition
and did not re-open after the law's repeal.
The next move by Hugh Hamilton was even more audacious. In 1892, he
joined with his old friend Hyman Prince, with the Galveston investment
firm of Adoue and Lobit, and with William M. Rice to build a large
brewery plant on the site where his ice plant was located. Formally
established in February, 1893, this venture was the Houston Ice and
Brewing Association, and its brewery was called the Magnolia Brewery.
Well known local architect Eugene Heiner designed and built the Houston
Ice and Brewing Association's new main building on the northwest corner
of Washington Ave and 4th Street. The elaborate and ornate five story
brick structure was completed in 1893, and it housed two large ice
machines that had a total capacity of 100 tons of ice per day. Water
for both the ice and beer operations was obtained from three artesian
wells, 800 feet, 300 feet and 150 feet in depth, giving the brewery the
capability of producing 60,000 barrels of beer annually.
The Houston Ice and Brewing Company employed the German born Fritz Kolb
as their brew master, and Hugh Hamilton excelled in making the
refrigeration which enabled his brewers to make a uniform product all
year round. The Magnolia Brewery began producing a general brand called
Magnolia and a selection of bottled beer brands, including Extra
Pale, Richelieu, Standard and its most popular, Southern Select. On
February 25, 1894, the Houston Ice and Brewing Company proudly
announced that they had proven that the climate of Texas and Houston,
in particular, could be adapted for the brewing of beer. By 1895, they
were brewing more than 35,000 barrels a year.
Business for the Houston Ice and Brewing Company was good. In the years
around the turn of the twentieth century, the company was producing
about 250 tons of ice each day and and reaching its capacity of 200,000
barrels of beer annually. In one extraordinary venture, the company was
running two power boats to Key West, Florida to ship its beer to Cuba.
This success allowed the company to improve its facilities. By 1907,
the Houston Ice and Brewing plant and associated buildings, located on
the north side of Buffalo Bayou along Washington Avenue, included the
main building and an extensive brewing complex consisting of cold
storage rooms, freezing tanks, ice storage, a wash room and beer
cooling and storage cellars. The Magnolia Brewery facilities on the
south side of Washington Avenue included the bottling works, the office
and stables surrounding a brick-paved courtyard.
A few years later, in 1912, the Houston Ice and Brewing Company
expanded across the bayou to Franklin Avenue into a three story
building redesigned by the firm of H. C. Cooke and Company and built on
the foundations of a late 19th century structure. Magnolia Building,
constructed partially over Buffalo Bayou, was connected with buildings
on the north bank by a concrete platform over the bayou. The adjacent
two story structure on the corner of Franklin Avenue and Milam Street
served as the company's executive offices and tap room and also housed
the Magnolia Cafe. The Houston Ice and Brewing Company, at its greatest
extent, in 1915, consisted of ten buildings on twenty acres extending
across both sides of Buffalo Bayou. It was an imposing presence in
downtown Houston.
Belgian born Frantz H. Brogniez was the brew master for the Houston Ice
and Brewing Company at the time the new Magnolia Building was built.
Brogniez was already famous in the industry for his quality beers, but
his work at the Magnolia Brewery was extraordinary. Under Brogniez, the
Magnolia Brewery's Southern Select beer won the Grand Prize at the
International Congress of Brewers in 1913. The general public concurred
with the judges' assessment in the best way possible. The Houston Ice
and Brewing Company became the largest brewing company south of
Milwaukee.
As the Magnolia Brewery was growing in prominence in the second decade
fo the twentieth century, it was also faced with intense competition in
the beer market. Price wars over beer were common, and many of the
small craft breweries did not survive. There was a lot of consolidation
in the industry. Local brewers grew at the expense of the craft
breweries and of the large regional brewers with extensive distribution
networks. The number of breweries in the United States declined to
about 1,400 in 1914. Attempts to gain a competitive edge lead some
brewers in Texas to espouse questionable practices and, in 1915,
several breweries in Texas were accused of violations of Texas
anti-trust statutes and of making contributions of corporate funds to
political campaigns.
In addition to this difficult economic environment, brewers faced the
rising influence of the temperance movement in the United States. The
temperance lobby became quite politically astute at this time and
displayed an influence in Washington that jeopardized the beer
industry. The onset of the hostilities of the world war permitted the
prohibition lobby to ride a "wave of virulent xenophobia that came with
World War I" aimed at German immigrants and other groups who regarded
alcohol consumption as a part of their cultural traditions. On April 4,
1917, the day Congress declared war on Germany, Texas Senator Morris
Sheppard introduced the prohibition amendment in the U. S. Senate. By
the end of 1917, the proposed constitutional amendment was approved by
Congress. The Texas legislature ratified the federal amendment in 1918,
and by 1919, the 18th Amendment to the U. S. Constitution, commonly
known as Prohibition, was ratified by the necessary number of states.
In anticipation that the 18th Amendment would go into effect (which it
did on January 17, 1920), Hugh Hamilton began to diversify away from
the brewing business. In summer of 1918, the Houston Ice and Brewing
Company installed $600,000 of new machinery to convert the brewery into
a business that manufactured food products. The Magnolia Dairy Products
Company, as this new venture was called, produced a variety of dairy
products, including Honey Boy Ice Cream, buttermilk, cottage cheese,
Magnolia Brand Butter and condensed milk. The logo of a magnolia
blossom in a lone star, carried over from the familiar brewery logo,
was imprinted on the company's packaging. By January, 1920, the 69 year
old Hugh Hamilton, once the foremost brewer in Houston and, perhaps,
Texas, declared himself to be a manufacturer of dairy products. The
company changed its name to the Houston Ice and Cold Storage Company.
In mid-summer of 1922, Hugh Hamilton traveled to Milwaukee for medical
treatment, and on Friday night, August 4, 1922, he died there. His body
was returned to Houston and Hugh Hamilton was laid to rest in the
family plot in Washington Cemetery along side his first wife Mary and
their son Hugh, Jr. who died in an automobile accident in 1911.
James H. Studdert, the secretary of the Houston Ice and Brewing Company
and a long time associate of Hugh Hamilton, took over the management of
Magnolia Dairy Products Company, and by 1924, had renamed it the Lone
Star Creamery. Studdert operated the creamery well into the 1930's, but
he relocated it elsewhere. In March, 1925, the building formerly
occupied by the Magnolia Creamery was converted into a "first class
popular priced hotel." The new owner, E. F. Williams, christened the
new establishment as the Magnolia Hotel. The hotel, fitted with the
most modern steam heating system, accommodated 250 guests, and each
room was supplied with hot and cold water.
In the same year, architect Alfred Finn designed alterations to the
part of the Magnolia Brewing complex at 110 Milam Street for the Dixon
Packing Company, as the former Houston Ice and Brewing Company
structures were put to other commercial uses.
The redeployment of the former Houston Ice and Brewing Company complex
of buildings along the bayou was short lived. The rising waters of the
Buffalo Bayou flood of May 31, 1929 damaged a portion of the complex
and the concrete platform over the bayou. Then, the flood of December,
1935 did even greater damage to the buildings. Significant parts of the
the Magnolia Hotel and the Dixon Packing Company were undermined by the
swift current of Buffalo Bayou and portions of the buildings crumbled
into the bayou.
The Houston Ice and Brewing Company, which closed during Prohibition,
had its spawling industrial plant devastated by the floods of 1929 and
1935. Although the 21st Amendment which repealed Prohibition was
ratified in December, 1933, many regional and craft breweries in the
United States were unable to re-open for business. Only about 160
breweries were able to be revived after Prohibition, and the Magnolia
Brewery was not one of them. The Houston Ice and Brewing Company closed
for good in 1950.
In 1968, historical preservationist and architect Bart Truxillo
acquired the old Magnolia Brewery building at 715 Franklin Avenue.
Truxillo renovated what was left standing of the neo-classical
structure, and during the early 1970's, it was the site of the Bismarck
Restaurant, a fashionable downtown eatery managed by famed Houston
restaurateur Manfred Jachmich. For the last several years, the second
floor Magnolia Ballroom has been a popular place for meetings, parties,
high school proms and other special events.
Today, from your boat on the bayou, you can still see the reinforced
concrete foundation posts and support beams of the former Magnolia
Building. The remains of the concrete infrastructure that supported the
part of the building that extended about 30 feet into the channel of
Buffalo Bayou lie under the modern bridge at Franklin Avenue. The Pink
Monkey nightclub, which occupies the basement of the Magnolia Ballroom
building, uses the deck on the old foundation as a patio which is
decorated with hanging baskets and potted plants.
Passing downstream, imagine the concrete platform that covered the
bayou and extended as far downstream as the last ragged-edged structure
on the south bank. These are other parts of the Magnolia Brewery
complex. The Dixon Meat Packing Company was the last tenant of the
7,000 square foot, four story building at 110 Milam Street that dates
from 1906. Although vacant for more than thirty years, this building
was redeveloped in 1996 with the ToC nightclub on the first floor and
residential lofts on the upper floors.
The small fragment of the Houston Ice and Brewing Company embodied in
the few structures in the corner of Milam Street and Franklin Avenue is
an excellent reminder of the City's most historic brewery operation,
but it scarcely reflects the full extent of the sprawling complex that
consisted of ten buildings on twenty acres along the bayou. Nothing
remains of the ice factory and main brewery on the north side of the
bayou.